The end of summer is sad–whether your are heading for one last jump in the pool, putting away the sunscreen and hats, or closing up the vacation home. We’re lucky here in San Antonio because the weather stays warm for a while. But one thing that is always sad to do at the McNay…saying goodbye to a great exhibition.
This weekend we take one last look at Norman Rockwell: Behind the Camera, one of our favorite shows to host, closing on Sunday, September 1. If you’ve seen the exhibition already, you’ll recognize this:
This image, Closing up a Summer Cottage, is one of the first works you see when you enter the Tobin Exhibition Galleries. This advertisement was on view at Grand Central Terminal in New York from September 9 though 30, 1957.
The catalogue for the show explains…
In 1957, Rockwell was approached by Eastman Kodak to design and direct a photograph for the company’s immense Colorama display in New York’s Grand Central Terminal.Claimed to be the world’s largest photographs, the Coloramas were eighteen-by-sixty-foot rear-lighted color transparencies that occupied Grand Central’s east balcony from 1950 to 1990. It was an imposing advertising vehicle for Kodak seen daily by every commuter entering the terminal’s Grand Concourse.
Back to Norman Rockwell, the catalogue continues…
Rockwell based his concept sketches on photographs taken for him by a Kodak staffer in Shinnecock Bay, Long Island; a rental cottage in Quogue was chosen as the photograph’s setting. On location, the artist and Kodak Colorama photographers Ralph Amdursky and Charlie Baker recruited models in the village. With Rockwell’s subjects in position and photofloods deployed as fill lights, the final images were taken from a platform mounted atop the photographers’ company station wagon. The sweeping horizontal space capture by the Colorama camera allowed Rockwell to position his models in distinct groupings, each telling its own story. The central scenario seems to wittily echo his 1947 Post cover, Going and Coming.
Come check out Closing up the Summer Cottage, Going and Coming, and the rest of the show and help us in closing up Norman Rockwell!